Logo
design.
A logo is the most condensed expression of your brand. It needs to work on a business card and on a billboard, in colour and in black and white, at 16px and 1600px. Good logo design is a system, not a single file.
01 - Brand foundation
Values, personality, audience, and visual references. We build a creative brief that aligns on direction before any design begins. This is the work that prevents expensive rounds of revision later.
02 - Concept development
Two to three distinct visual directions, each with rationale. We explore different approaches - typographic, mark-based, abstract, and combinatory - then narrow based on fit and feedback.
03 - Refinement & system
The selected concept refined to production quality. All variants, colour versions, and usage guidelines. You receive a complete logo system, not just a single file.
What you get
Logo in all variants
Primary logo, horizontal variant, stacked variant, and icon/mark - in full colour, white, black, and reversed. Every context covered, no improvising at the printer.
Vector files
SVG, PDF, PNG, and EPS - organised by variant and colour version. File naming convention included so you and your team can always find the right file fast.
Brand guidelines
Clear usage rules: minimum size, clear space, colour specifications (HEX, RGB, CMYK, Pantone), what not to do. One document that keeps your brand consistent whoever uses it.
Selected work
"It was a wonderful experience seeing you design our branding and website with care and creativity. The result exceeded our expectations!"
Kyle Bejnerowicz, The Diamond Baritones
"Patrick brought ideas and direction that strengthened the whole project - the site captures the energy of a live performance in a way we couldn't have imagined."
Timothy Deelstra, Founder, Forever Tributes
"Patrick was brought in on a troubled project. He repositioned our proposition, cleaned up the entire Webflow build and handled SEO. Results came almost immediately."
Esther Schröder, Marketer, Zeton B.V.
Frequently asked questions
- What does a logo design project cost?
- A logo design engagement typically runs between €750 and €1.500, depending on complexity and whether brand strategy is included. The system deliverables (variants, files, guidelines) are always part of the scope.
- How many concepts will I see?
- Two to three distinct directions, each with rationale. More options don't always lead to better outcomes - what matters is that each direction is genuinely different and grounded in the brief.
- Do I need brand strategy before logo design?
- It helps significantly. A logo without strategic grounding is decoration. If you don't have a strategy yet, we can do a lightweight strategy session as part of the logo project to ensure the design direction is right.
- What if I want changes after the final delivery?
- The process includes two rounds of feedback and revision. Changes after final delivery are billed at my hourly rate. The brief and revision process are designed to make this rare.
Let's talk.
Tell me about your brand. I'll tell you whether I can help - and how.
Schedule a free intake