Brand identity
design.
A brand identity doesn't start with a logo. It starts with strategy - who you are, what you stand for, and how that translates to every touchpoint. One designer, from positioning to pixel.
01 - Brand strategy
Positioning, target audience, core message and tone of voice. Before any colour or typeface is chosen, we lay the foundation. This is where most projects move too fast - and where the difference is made.
02 - Visual identity
Logo, colour palette, typography and visual language. Everything derived from the strategy, not from taste. The result is an identity that doesn't just look good, but gives direction.
03 - Design system
Translation to all touchpoints. Website, social media, print, presentations. A system that enables your team to apply the brand consistently - without needing a designer every time.
What you get
Brand strategy
Positioning model, audience analysis, core message and tone of voice. The foundation everything is built on.
Visual identity
Logo, colour palette, typography and visual guidelines. A system that works, not just a logo that looks nice.
Digital application
Website design, social templates, presentation templates. Your brand identity lives on every screen and touchpoint.
Selected work
"Patrick brought ideas and direction that strengthened the entire project - the site captures the energy of a live performance in a way we couldn't have imagined."
Timothy Deelstra, Founder, Forever Tributes
"It was a great experience to see how you designed our branding and website with care and creativity. The result exceeded our expectations!"
Kyle Bejnerowicz, The Diamond Baritones
"Patrick was brought in on a struggling project. He repositioned our proposition, cleaned up the entire Webflow build and handled SEO. Results came almost immediately."
Esther Schröder, Marketeer, Zeton B.V.
Frequently asked questions
- How much does a brand identity cost?
- It depends on scope. A visual identity with logo and guidelines starts around EUR 1,500. With brand strategy and digital application, you're looking at EUR 2,500 to 4,000. I work with fixed prices - no surprises afterwards.
- How long does it take to develop a brand identity?
- A complete process with strategy, identity and design system takes an average of 6 to 10 weeks. A visual identity alone can be done in 3 to 4 weeks. The strategy phase takes the most thinking time, not the most hours.
- What's the difference between a logo and a brand identity?
- A logo is a visual mark. A brand identity is the complete system: logo, colours, typography, visual language, tone of voice and usage rules. The difference is that a brand identity guides all communication - a logo alone doesn't.
- Do I get files I can use myself?
- Yes. You receive all source files (vector, print-ready, digital), a brand guide with guidelines, and templates your team can apply independently. The goal is that you can continue on your own after delivery.
- Can I just get a logo designed?
- You can, but I rarely recommend it. A logo without a strategic foundation is a visual guess. In an intake conversation, we look together at whether a broader approach makes sense - or whether a logo is indeed enough.
- What if I already have a logo but the rest is missing?
- Then we build around it. I evaluate whether the existing logo fits the strategy and develop the system that ensures your brand comes across consistently - on your website, social media, print and everything in between.
Let's talk.
Tell me about your project. I'll tell you if I can help - and how.
Schedule a free intake