Specialist in B2B web design
B2B web design
that converts.
Websites for high-tech, SaaS and complex products. Multiple decision-makers, longer sales cycles, technical content - I design sites that handle all of it. One designer, from strategy to launch.
B2B websites are different. Multiple decision-makers, complex products, longer sales cycles. A template site cannot handle that. The value is not in pretty pixels but in information architecture, conversion flows and content that builds trust with every role at the table.
"The best B2B websites don't sell - they clarify. They give every decision-maker exactly the information they need to say yes."
I built my career in complex B2B environments. At Philips Hue, Sony SPHE, NXP and Zeton I saw what it takes to present technical products clearly to different audiences - from engineer to executive.
I now translate that experience into websites. No generic marketing templates, but information architectures that match how B2B buyers actually decide: multiple stakeholders, technical due diligence, long consideration periods.
High-tech and SaaS are my focus. Product pages that simplify complexity, dashboards that serve power users, portals that let customers find what they need on their own.
Web design services for B2B
Product & SaaS websites
Marketing websites for complex products. Feature pages, pricing sections, integration overviews and comparison tables. Designed to convince both technical and non-technical decision-makers at the same time.
Dashboard & portal design
Customer portals, SaaS dashboards and internal tools. UX for power users who work in your product daily. Complex data presented clearly, without overwhelming the user.
Complex information architecture
Multi-product catalogues, knowledge bases, documentation sites. When you have dozens of products, services or technical specifications that need to be accessible to different audiences.
Selected work
"Patrick was brought in on a struggling project. He repositioned our proposition, cleaned up the entire Webflow build and took care of the SEO. Results came almost immediately."
Esther Schröder, Marketeer, Zeton B.V.
"Patrick brought ideas and direction that strengthened the entire project - the site captures the energy of a live performance in a way we could never have imagined."
Timothy Deelstra, Founder, Forever Tributes
"It was an amazing experience to see how you designed our branding and website with care and creativity. The result exceeded our expectations!"
Kyle Bejnerowicz, The Diamond Baritones
Background
- Experience
- 20 years in digital design, branding and web
- Education
- Bachelor in Interaction Design
- B2B expertise
- High-tech · SaaS · Pharmaceutical · Entertainment
- Tools
- Figma · Webflow · Astro · AI-assisted workflows
Frequently asked questions
- What makes B2B web design different from B2C?
- B2B purchases involve multiple decision-makers, longer sales cycles and more complex products. A B2B website needs to do more than look good - it must present information in a structured way for different roles, from technical specialists to C-level executives.
- How much does a B2B website cost?
- A B2B website starts around €5,000 for a compact product site. More complex projects with dashboards, portals or extensive information architecture range between €15,000 and €30,000. I work with fixed pricing after an intake session.
- Do you also work with SaaS companies and tech startups?
- Yes, that is my focus. Product pages, feature overviews, pricing pages, integration showcases - the typical challenges of SaaS companies that need to clearly present their product to both technical and non-technical decision-makers.
- Can I update the website myself after delivery?
- Yes. I build in Webflow or Astro, both with a CMS that lets you update content yourself. You do not need to be a developer to edit text, images or blog posts.
- How long does a B2B web design project take?
- A standard B2B website takes 5 to 8 months from intake to launch. More complex projects with extensive information architecture or integrations can take longer. The timeline also depends on how quickly content is delivered.
- What if I already have a website that no longer fits?
- Then we start with what you have. I analyse your current site for structure, conversion and technical health, and advise whether a redesign, migration or targeted optimisation is the best route. Sometimes a full rebuild is cheaper than endless patching.
Interested in a B2B website?
Tell me about your product and audience. I will let you know what I can do and what it costs - honest and without obligation.
Schedule a free intake